The viral beauty trend that dominated 2023, known as the “clean girl aesthetic,” is officially out. Social media users are now flocking towards a new fashion trend that is being dubbed as the “mob wife aesthetic.” Say goodbye to minimalistic, neutral-colored clothing and hello to flashy, over-the-top fashion reminiscent of characters from the 80s and 90s.
The “clean girl aesthetic” was all about achieving the “stealth wealth” look popularized by celebrities like Hailey Bieber and Sophia Richie. However, it seems like the allure of being understated and chic has slimmed down with the emergence of the “mob wife” style. In contrast to the clean and minimalistic approach, the “mob wife” look is all about bold and glamorous fashion choices.

This newfound love for “mob wife glamor” was first highlighted by TikToker Abbey Sadleir, who applauded the shift in fashion trends. According to Sadleir, it’s all about “martinis, vintage fur coats, and boss-like behavior” – a stark contrast from the sleek and elegant look of the “clean girl aesthetic.”
It’s not just TikTokers who are embracing the bold and flashy look. Even celebrities like Dua Lipa and Jennifer Lawrence have been spotted sporting “mob wife” inspired looks. Jeff Bezos’ fiancée, Lauren Sánchez, also made headlines when she donned a sheer black lace dress – the epitome of a true “mob wife” look – during Bezos’ 60th birthday celebration in Europe.
But it’s not just the fashion that people are adopting – they are also taking on the persona of a “mob wife.” As TikToker Mikayla Toninato put it, a “mob wife” is unbothered, has places to be, and does not deal with anyone’s bull****. This persona has been romanticized in movies and television shows like “The Sopranos” and “Goodfellas,” and people are now striving to embody it in their day-to-day lives.
However, not everyone is on board with the “mob wife” trend. Some Italian Americans are speaking out on social media, claiming that their culture is not a costume for people to wear and discard whenever a new trend emerges. TikTok user Angela even called out those blindly following the trend and urged them to cultivate their own sense of personal style.
mob wife aesthetic? can someone bring back the lover boy aesthetic? asking for a friend 🧐 pic.twitter.com/0IbvfU6zqp
— bhavjot ✨(puv-jo-tuh) (@LightofEmotion) January 17, 2024
Despite the backlash, creators on TikTok are speculating that the upcoming 25th anniversary of HBO’s hit mob drama “The Sopranos” could be linked to the resurgence of the “mob wife” trend. Some even suspect that the sudden popularity of the trend could be an orchestrated effort by advertisers to promote the series.
Whatever the reason may be, one thing is for sure – the “clean girl aesthetic” has officially been dethroned, and the “mob wife aesthetic” is here to take its place. So, get ready to see an influx of big hair, animal print, fur coats, and bold makeup looks on your social media feeds. As for the fate of the “mob wife” trend, only time will tell if it’s here to stay or if it’s just a passing phase. Who knows, by next year, we might be onto the next big fashion trend.
🐆 “We are never extra enough.”
The clean girl aesthetic is out and a new look is taking over. Check out the so-called “Mob Wife Winter” fashion statement.Watch TALK THE TALK >> https://t.co/xq9XWudAPe@KDKAHeather @KelOnAir pic.twitter.com/mMPz2QgV2D
— KDKA (@KDKA) January 18, 2024